Tag: Media

Calculate Marketing Objective for Your Media Startup


Summary: We use Python to make a financial calculator to help media startup founders to find out the break-even point of their business model. In other words, it can estimate how many visitors should they acquire to become profitable. We will also show you how to numerically solve the equation and study the sensitivity of key operating parameters, like member fee and CPM of Ads.

Start up A New Business

First of all, you should start up your new business. As all of our group members will graduate from the communication school of HKBU, we want to start up a new business together in the media industry. After doing analysis about the industry and competitors, we decided to found up a news website about new technologies, innovations and application in the media industry.

Business Model

Basically, our business model is like this. We produce high-quality content in different formats to help our target audience to know what is the newest trend and hot topic in the media industry. and on the monetization side, we have two ways to get revenues. The first is by combining ads into our website like feed ads, and the other way is by charging the subscription fee for exclusive content.


Before we start to find investors, however, we should first get to know how much money is needed to make the website work.

Continue reading “Calculate Marketing Objective for Your Media Startup”