Tag: Business Model

Calculate Marketing Objective for Your Media Startup


Summary: We use Python to make a financial calculator to help media startup founders to find out the break-even point of their business model. In other words, it can estimate how many visitors should they acquire to become profitable. We will also show you how to numerically solve the equation and study the sensitivity of key operating parameters, like member fee and CPM of Ads.

Start up A New Business

First of all, you should start up your new business. As all of our group members will graduate from the communication school of HKBU, we want to start up a new business together in the media industry. After doing analysis about the industry and competitors, we decided to found up a news website about new technologies, innovations and application in the media industry.

Business Model

Basically, our business model is like this. We produce high-quality content in different formats to help our target audience to know what is the newest trend and hot topic in the media industry. and on the monetization side, we have two ways to get revenues. The first is by combining ads into our website like feed ads, and the other way is by charging the subscription fee for exclusive content.


Before we start to find investors, however, we should first get to know how much money is needed to make the website work.

Continue reading “Calculate Marketing Objective for Your Media Startup”

Curate datasets for fun, and profit

Cover photo source: raul kalvo

The term “Curator” was traditionally used in the context of museums, library, gallery and art exhibitions. It general refers to the person who creatively plan and well organise resources to maximise the utility for the audience. The process that a curator gets the job done is thus “curate”.

TLDR readers, here are the sites that worth your visit:

Continue reading “Curate datasets for fun, and profit”

賣數據?賣能力?淺談數據新聞的商業出路 — 香港網絡媒體峯會後感

【編註】本文是2017年12月4日的香港網絡媒體峯會後的感想,由 Pili Hu 口述完成,先使用科大訊飛轉爲文字稿,再通過 OpenCC 由簡體轉爲繁體,經過輕量編輯後發出。因爲是口述稿,行文難免累贅,有部分用語不準確的地方,歡迎留言指正。從技術上看,是我們一次新的嘗試,希望藉此方法加速信息傳遞的效率。總共耗時爲1小時在地鐵上口述,加1.5小時編輯。



Continue reading “賣數據?賣能力?淺談數據新聞的商業出路 — 香港網絡媒體峯會後感”